Don LaFontaine, the man who provided the sonorous voice for more than 5,000 movie trailers, died Monday at age 68.

LaFontaine died at Cedars-Sinai Medical Center in Los Angeles of complications from a collapsed lung. He had been taken to the hospital Aug. 22 with a blood clot in the lung.

LaFontaine was known as the “king of the movie trailers,” having done the trailer voiceovers for films such as Terminator, Fatal Attraction, Cheaper by the Dozen, Batman Returns and his personal favourite, The Elephant Man.

His baritone voice and melodramatic delivery are famously associated with the oft-repeated movie trailer phrase, “In a world…”

More from that CBC article here.

And then there’s this short documentary on YouTube: